3. Narrative and Non Narrative structures

Narrative is a story line, a structure of start, middle and end. To understand the story you would need to watch through all three stages. For this reason, narrative videos are best exhibited in a place where an audience can give full attention. Somewhere like an art museum would not work as well as people view art and then move on. It would be taken out of context and the whole idea of the video would be lost. If it was shown in a cinema, 99% of the audience would stay throughout the entire piece. This is because a cinema is created for the viewing of videos, and the audience will give their full attention when viewing it or they would get lost.
Non Narrative videos have no storyline, they have concepts but no structure. You would be able to walk in half way through the showing of one and still be shown the meaning behind it. This type of video is best exhibited in an art gallery, where people can pass in and out as they please.
Girl Chewing Gum by John Smith is a Non- Narrative video as you would be able to walk in half way through and understand.
Doll Face by Andy Huang has a very strong narrative. Its beginning is just as important as the end, the middle is just as important as the beginning and the end is just as important as the middle. Each section is another part of the story and without all three the audience would not be able to undestand or view the art in the same way as its purpose.

Some videos are a little of both, this could be done by using a non structured video and a voiceover telling the story.
Some films have simple structures and some are more complex. The structures arent always; beginning, middle and end. Sometimes they can start in the middle, go back to the beginning, then to the middle again and follow on to the end. Sometimes this allows us to understand the storyline better even though it seems it would make it harder. Sometimes the structure is produced like that to make it harder for an audience to determine the storyline.