Thursday, 22 October 2009

2. The Use of Technology, Techniques and Styles

The use of technology and techniques and styles.

Obviously as we grow, technology grows with us and we are able to do more things, like make certain parts more realistic, tweek certain mistakes better and add more unusual special effects.
We can reproduce things that no longer exist or have never existed like dinosaurs and we can create destruction, making things break and dissapear.
Weve advanced a lot from cave drawings.
Just because we have this technology however, we dont always use it in videos. A video with no special effects and special technology can be just as powerful as a film with a lot.
This all comes down to the craft of the piece; the idea that it is supposed to be very subtle or rather that it is to be overflowing with video animation and other effects?
Telling Lies by Simon Ellis was created in 2000 and is nothing more than a blank screen, voiceovers and text. This simple format of the video was what made it so empowering. Even though we had the technology, it was useless for this idea as it was supposed to be very plain and simple.
Koyaanisqatsi on the other hand was made in 1982, a time not so overflowing with techology but enough to barely sustain the proffesional quality that we have today.
Taking almost 2 years worth of filming to get those amazing shots that make you question their authenticity. Both videos are very powerful and both are created in two very different ways.

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